“Niching down” will ultimately improve my customer's experience and satisfaction. This is something I've struggled with for years. Though to some, it sounds counter-intuitive, narrowing down whom I choose to work with will not limit my ability to serve a diverse clientele. Finding a niche is necessary for a small business, as the entrepreneur can cater to a specific need. Before I became a Certified OBM, I was compared to a Swiss Army knife. I was a multipurpose, multifaceted